9/12/2023 0 Comments Who sales halo top ice creamThe brand’s iconic pack design, which highlights the number of calories per pint, also sparked a number of copycat versions, including from Breyer’s, Jude’s, Asda and Aldi. That same year, it became one of the top 10 best selling ice cream tub brands, with sales of £13.1m. Halo Top launched in the UK in January 2018. “We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers.” How Halo Top revolutionised ice cream packagingįounded in 1913, family-owned Wells owns a portfolio of four brands – Blue Bunny, Blue Ribbon, Bomb Pop and Chilly Cow – as well as a range of private label and co-pack businesses. 10 results Halo Top Strawberry Ice Cream - 16oz Halo Top 561 SNAP EBT eligible 4. “Halo Top met a consumer need that no one else in the category was serving,” said Wells CEO and president Mike Wells. Thats why we set out to make a light ice cream that. More recently, however, as brands like Ben & Jerry’s launched their own healthier ice cream versions, sales have reportely started to struggle. Here at Halo Top, we believe frozen treats should feel good and taste good. Within six years, Halo Top had become the top-selling ice cream pint in US grocery. Woolverton, a former lawyer, launched Halo Top in California in 2011. The deal would help Halo Top “become an even better product and stronger brand”, Halo Top founder and CEO Justin Woolverton said. I’m excited to continue developing the brand internationally, especially in the UK, and create even deeper partnerships with our retailers going forward ,” Bouton told The Grocer. “We are incredibly excited about what the future holds for Halo Top on a global scale. The Eden Creamery brand was snapped up for an undisclosed amount, with the deal expected to complete this month.Īs part of the acquisition, Wells agreed to license the Halo Top brand outside of the US and Canada to a new company, which will be operated by Halo Top president and COO Doug Bouton. Low-cal ice cream brand Halo Top has been acquired by Wells Enterprises, the US’s largest privately held ice cream manufacturer. Halo Top’s customers will experience “the same quality ice cream”, Wells pledged Lumina Intelligence: UK Food & Drink Reports.A pint of Halo Top vanilla comes in at 240 calories with 8 grams of fat, 24 grams. and Canada to a new company that Doug Bouton, president and COO of Halo Top, plans to operate after closing. A pint of traditional vanilla ice cream contains 1000 calories, 64 grams of fat, 16 grams of protein and no fiber. In connection with the purchase, Wells has agreed to license Halo Top outside of the U.S. Something that has been at the forefront for us when looking at potential acquirers.” On top of that, Wells simply does things the right way. “As Halo Top continues to mature, Wells’ expertise in everything from operations, to managing brands, to making ice cream products for over a century will help Halo Top become an even better product and stronger brand. “We’re thrilled to join the Wells family,” said Justin Woolverton, founder and CEO of Halo Top. Customers and consumers can expect the same quality ice cream and frozen treats from Wells along with no interruptions in service to find their favorite Halo Top treats, the company said. Wells has a strong house of brands including its signature brand, Blue Bunny, along with private label and co-pack business. We love ice cream and will leverage Halo Top’s brand equity and awareness to help grow it.” We have the sales and marketing expertise, but more importantly the passion, to help grow this brand even further. Wells has been making ice cream products for over 100 years. Early batches of this treat came from a home kitchen, but pints of Halo Top can now be found at grocery stores throughout the country. We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers. “Halo Top met a consumer need that no one else in the category was serving. “Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again,” said Mike Wells, CEO and president of Wells Enterprises, Inc. Financial terms of the deal were not disclosed. The sale is expected to be completed in September, subject to standard closing conditions. This deal expands Wells’ current portfolio to five distinct brands and provides consumers even more access to ice cream. signed a purchase agreement with Eden Creamery, LLC to acquire Halo Top.
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